George Martin, Realtor NC/SC
Certified: SRS, ABR, SFR


George Martin

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Are you looking to sell your Charlotte, North Carolina condo or house? We break the selling process down into three phases, so that you always know what comes next. Give us a call at 704.858.7302 today to learn more or start your journey today.

Or Receive a Cash Offer Today

Initial Meeting – Learning your Objectives

  • The Property: Features, Details, and History
  • The Market: Important Questions
  • Making a Plan to Move Forward

Positioning Expectations, Timing, Price

  • Review of General Market
  • Market trends and recent market history
  • Near-term expectations
  • Seasonal considerations

Review of Specific Market

  • Assessing inventory
  • Assessing competition
  • Demand for property
  • Property marketing periods
  • List price to sale price ratios
  • Review of Subject Property
  • Distinguishing characteristics
  • List price and listing terms

Preparations – Getting Ready

  • Review of the Plan
  • Marketing Preparations
  • Improvements, alterations, staging
  • Photography
  • Print, media, internet marketing
  • Disclosures
  • Monitoring Changes in the Marketplace

Introducing the Property – A Proper First Impression

  • Networking
  • Current Buyers
  • Announcements
  • Print, Brochure, Internet, and Mailing Exposure
  • Strategic Public Relations Exposure
  • Private Review – Market trends and recent market history
  • Broker Preview
  • Monitoring Feedback

Marketing Phase – Our Competitive Advantage

  • Networking
  • Public Relations Opportunities
  • Brochure Distribution
  • Print Advertising
  • Internet Marketing
  • Targeted Mailings
  • Responding to the Market

Showing the Property – How the Process Impacts the Result

  • Creating the Proper First Impression
  • Assessing and Engaging the Prospect
  • Highlighting Property Features
  • Differentiation
  • Answering Questions / Handling Objections: Creating Value
  • Knowing the Competition
  • Demonstrating Opportunity
  • Gathering Client Response

Creating & Monitoring Interest

A Critical Responsibility

  • Marketing
  • Networking: Making Sure All Parties are Aware of the Offering
  • Broker Previews
  • Open Houses / Private Previews

Communicating with You

Keeping you Informed Along the Way

  • Establishing a Method and an Interval
  • Communicating Marketing Efforts
  • Communicating Activity
  • Market Activity: When Other Properties Sell
  • Changes in the Competition
  • Your Needs: Changes in the Sale Process

Adjustments – Changes in the Market, Changes in our Plan

Expectations: When Circumstances Change

  • Shifts in the Market
  • Revising Our Plan
  • Moving Forward

Negotiating Offers

  • Communicating Before the Offer is Received
  • Attracting the Right Offer
  • Qualifying the Prospect
  • Multiple Offer Situations
  • Pitfalls in a Proposed Offer: Preventing

Future Problems – Protecting You

  • Managing Expectations
  • Positioning you to win

Executing the Contract

  • Creating a Timeline
  • Managing the Contract: Our Duties and Your Responsibilities
  • Service Providers
  • Inspections
  • Disclosures
  • Additional Negotiations (Repair Items)
  • Removal of Contingencies
  • Preparing to Close
  • Final Details

The Closing – The Day You Have Been Waiting For is Here!

  • Transitioning You from this Property
  • Your Closing Statement
  • Post Closing Details
  • Keeping You Informed
  • A Resource for the Future
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